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Archive for June, 2009

Optimize Your Web Listings—Visually

June 22nd, 2009 Mike No comments

This post was written by me during my tenure at the Massachusetts Association of REALTORS. Original article here.

By now it should be no surprise that the Internet is the starting point when consumers want to search for a home. With millions of listings at their fingertips, it makes perfect sense to narrow down the group of potential properties without leaving the couch. But for the seller’s agent, it can be challenging to grab the attention of buyers when you
only have a few seconds for your online property listing to make an impression. A 2006 Canadian study suggests that consumers make up their minds about the quality of a website within one tenth of a second. So how long does it take for a consumer to determine whether a property is worth adding to their list if it has a bad visual presentation? You decide.

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What is “the Twitter”, Anyway?

June 2nd, 2009 Mike 4 comments

This post was written by me during my tenure at the Massachusetts Association of REALTORS. Original article here.

Twitter, the social network tool with 1300% growth in 2008 and currently is all the rage in the media, is one of those things that’s difficult to understand because it is so unlike anything that came before it. Conversations about the online service are usually punctuated with responses like “I don’t get it”, “What a waste of time” and “I don’t care what people ate for breakfast”. While these are all valid concerns, let me do my best to explain the service so you can better judge Twitter’s value for yourself.

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