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The New Dynamic (of) Websites

March 1st, 2009 Mike No comments

This post was written by me during my tenure at the Massachusetts Association of REALTORS. Original article here.

So what’s the goal of a website? Think about it.  Is it just a place on the Internet to store your bio and listings? Perhaps you go a step further and add a list of links to real estate tools and local community resources. Once someone has seen that information, though, what else is there to bring them back? Now think about what’s different on the websites you visit frequently; what brings you back? I’m willing to put 20% down that it’s a combination of new content and a site that actually engages the visitor. Traditional websites with this ability don’t come cheap, but there’s a practically free alternative for those willing to try something different; a blog.

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